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Can men's makeup become a mainstream trend?

Men and makeup? Could this be the next big trend in the field of beauty? For the past 2-3 years, luxury brands such as Chanel, Tom Ford and Marc Jacobs have launched cosmetic lines specifically for men, combined with online beauty classes.

In addition, to date, virtual makeup tests may have targeted more women, but from now on, several cosmetic brands seem to be using artificial intelligence for the male market as well.

Cosmetic companies are already adding a digital analysis tool for men's skin care to their website, promoting technology in the field of men's beauty as well.

This way, men can take a selfie and get a skin analysis and then specialized product suggestions to cover their issues.

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