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The perception of medical aesthetics as a field exclusively for women is changing radically. 2026 is expected to be a milestone year for male participation in aesthetic treatments.

Until recently, men’s involvement in aesthetic medicine—whether invasive or non-invasive procedures—was often seen as unusual or “out of role.” This perception, however, is shifting rapidly. 2025 marked a turning point, as more and more men began to view aesthetic care as part of their personal image and everyday routine.

At an international level, aesthetic clinics and plastic surgeons are reporting a clear increase in male interest in both invasive and non-invasive treatments. From face lifts and abdominal etching to laser treatments, botulinum toxin, and fillers, the range of options is expanding and being tailored to the specific needs of the male face and body.

Indicatively, according to data from the British Association of Aesthetic Plastic Surgeons, face and neck lifting procedures in men increased by 26% within just one year. This trend does not appear to be temporary. On the contrary, experts estimate that interest will continue to grow, as more men become informed about the available options and seek solutions that enhance their appearance in a natural and discreet way.

Aesthetics for men is no longer about transformation, but about care, prevention, and maintaining a balanced, well-rested appearance.

For more data and international analysis, you can read the related article in Vogue.