CAMPAIGNS

For this year, SYMMETRIA® has initiated the "BE THE REAL YOU IN THE BEST WAY POSSIBLE" campaign, which is dedicated to the LGBTQIA+ communities.

"There's no beauty without diversity & no SYMMETRIA without inclusivity", is one of the basic principles of SYMMETRIA®, in terms of people who trust it internationally and its staff.

This year 's campaign focuses on two pillars: Awareness and Education. 

Awareness

SYMMETRIA® will implement and carry out a series of actions that will enhance awareness:

• Rainbow protective masks that all staff will wear and will be offered free of charge to visitors throughout June
• Placement of a specially designed outdoor banner in the entrance of the building to emphasize the importance of the #FeelFree and diversity
• Creation and provision to visitors of a special non-alcoholic welcome drink inspired by Pride
• Creation of a video that supports the principles of diversity, equity and inclusion 
• SYMMETRIA® will adapt its logo and website banners according to the colors of the pride flag.

Education

SYMMETRIA® will provide its members, associates and staff with the opportunity to train on issues related to the LGBTQIA+ community through: 

• Informative material on social media
• An electronic form with FAQs, not only to answer any questions, but also raise public awareness.